Bajaj Finserv Kicks off the Second Phase of 'Savdhaan Rahein. Safe Rahein'. A Public Awareness Campaign Focusing on Life Insurance Frauds

Bajaj Finserv Kicks off the Second Phase of 'Savdhaan Rahein. Safe Rahein'. A Public Awareness Campaign Focusing on Life Insurance Frauds

Bajaj Finserv, one of the largest financial conglomerates in India, has kicked off the second phase of ‘Savdhaan Rahein. Safe Rahein‘. a public awareness campaign focusing on Life Insurance Frauds to educate its consumers and public at large on how to stay safe from such frauds. The campaign will run across the companys social media platforms.

Savdhaan Rahein. Safe Rahein

Through this awareness initiative, Bajaj Finserv aims to convey a very important message to consumers opting for Life insurance policies to check policy documents carefully and verify the details from the insurers websites only. Sometimes, customers may get lured by low premium offers by fraudsters and may end up with invalid policy documents. This campaign highlights the details that policy holders need to check to verify the policy authenticity; differentiating between a genuine and fake policy and most importantly where the policy holders can report these incidents in the event of a fraud.

Savdhaan Rahein. Safe Rahein

The campaign has a catchy jingle ‘Na Ji Na Ji‘ with an endearing character named ‘Gupta Ji‘ who goes around spreading these awareness messages in his own unique style. The campaign highlights various key messages to help consumers stay cautious against sharing their confidential details like Mobile Number, OTP, Address proof, Insurance policy details and that they should never surrender their existing policy in the lure of extra bonus or other higher benefit offers.

Na Ji Na Ji : Life Insurance Fraud se doori rahkein | #SavdhaanRaheinSafeRahein | Bajaj Finserv

Apart from driving awareness among its customers, Bajaj Allianz Life Insurance has also shared some safety tips for public/customers to stay protected, such as:

  • Never share your KYC documents like PAN card, driving license, passport, etc. to unknown persons. Bajaj Allianz Life never ask the customers to submit your original documents for any of our transactions

  • Do not sign a blank proposal form and inform the insurer if any Agent/Employee is asking to do so on toll free No. 1800-209-4040 or can write to

  • Avoid paying premium in Cash to Insurance Agents. In case you want to make the first premium in cash then ensure you pay the same by visiting nearest authorized Bajaj Allianz Life Branches and do not forget to collect original premium paid receipt with Bajaj Allianz Life Stamp on it

  • Do not share your personal or policy details and OTPs of transactions to any unknown sources/Callers

  • Do not disclose your account login ID and Passwords even to your Insurance Agent Never issue blank cheques for any financial transaction

  • Do not part with your policy details/other information to any caller

  • Do not get lured by callers offering extra bonuses and higher benefits against surrender of your existing policy

The campaign has been developed, taking into cognizance the actual fraudulent scenarios witnessed by the Fraud Control teams of Bajaj Finance Limited, Bajaj Allianz Life Insurance Company Limited, Bajaj Allianz General Insurance Company Limited and, with cases ranging from loan frauds, advanced loan fees, social engineering frauds, online frauds, SMS frauds, call centre frauds, policy on dead life, medical non-disclosure, falsifying documents etc. Being a key player in the financial services space, the safety and protection of the policyholders is critical for the brand and often it becomes important to educate and hand-hold the customers in recognizing these cyber risks, the modus operandi of fraudsters and some quick steps to follow in order to stay protected.


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About Bajaj Finserv Limited

Bajaj Finserv Limited is the holding company for the financial services business of Bajaj Group, one of the oldest and largest conglomerates of India. It is engaged in lending, protection and saving, through digital platforms and offline network, offering a wide array of financial products and services to customers in India. Its subsidiary, Bajaj Finance Limited (BFL), the lending and investment arm is a deposit-taking Non-Banking Finance Company engaged in consumer and SME finance, commercial lending and wealth management. It has diversified businesses across consumer, payments, rural, SME, commercial & mortgages segments. For Mortgage business, BFL operates through, Bajaj Housing Finance Limited (BHFL), its 100% subsidiary. Bajaj Financial Securities Limited offers comprehensive capital market solutions and is 100% subsidiary of Bajaj Finance Ltd. Bajaj Finserv’s insurance joint ventures with Allianz SE, Germany, Bajaj Allianz Life Insurance Company Limited (BAGIC) and Bajaj Allianz General Insurance Company Limited (BALIC), are engaged in life and general insurance businesses, respectively. Its other subsidiaries, Bajaj Finserv Direct Limited (BFDL) operates as the one-stop digital marketplace for proprietary and third-party financial products, and Bajaj Finserv Health Limited (BFHL) is a digital healthcare solutions platform.

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